Finding a Fantastic Copywriter
If you have the desire to use the internet to make some cash, you'll need a website. That site must be well written, especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is well-qualified to write the text for your website. A skilled copywriter will generate a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Here is how you will be able to know the difference.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy should have a web site that features their bio, a resume, several samples and anything else they want to share. If they don't have a site of their own, how are they supposed to assist you with yours? Look closely at the copy used on this website too. If you discover lots of mistakes, this is a bad sign.
How favorably do you respond while you are going over the copywriter's own copy? This goes beyond the simple finding of grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it cause you to warm up to the writer? Does his or her words make you want to go on reading and find out more about the person? Does it make you feel read like you want to employ that copywriter right away? Does the copy make you want to run away? Does the copy make you angry? These are all very important responses and they merit your attention.
Carry out some background research on find the copywriter. Try to look for reviews on online discussion boards and third-party sites. It's very likely that the only reviews you will find on the writer's site are going to be positive. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. These reviews demand your extra attention. You have to also request the copywriter for a few references. Be sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is vital to actually read any samples provided to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a field. When the writing looks like it was sourced from Wikipedia or is particularly unclear, it's best to find another copywriter.
There are a number of different ways to discover if a copywriter is worth paying for. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.